-The major innovation in LyX is WYSIWYM (What You See Is What You Mean).
-That is, the author focuses on content, not on the details of formatting.
-This allows for greater productivity, and leaves the final typesetting
-to the backends (like LaTeX) that are specifically designed for the task.
-
-With LyX, the author can concentrate on the contents of his writing,
-and let the computer take care of the rest.
-
-This is LyX built with the %{frontend} frontend.
+On screen, LyX looks like any word processor; its printed output --
+or richly cross-referenced PDF, just as readily produced -- looks
+like nothing else. Gone are the days of industrially bland .docs,
+all looking similarly not-quite-right, yet coming out unpredictably
+different on different printer drivers. Gone are the crashes
+'eating' your dissertation the evening before going to press.